Top 1% Sapphire Invisalign Provider

Extensive Invisalign experience. A treatment plan made for your smile.

Top 1% Sapphire Invisalign Provider

Learn more about our Invisalign expertise.
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Privately Owned

Our doctors take pride in the details, from your treatment plan to your experience along the way.

Personally Invested.

Hear more about what sets us apart.
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Flexible Ways to Pay

Explore no-interest options, monthly payments and financing without a hard credit check.

Flexible Ways to Pay

Explore financing options for braces & Invisalign.
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Your Family Orthodontist in Seminole & St. Petersburg

Getting to know you is one of our favorite parts of what we do.

At Insoft & Hurst Orthodontics, Dr. Michael Insoft, Dr. Rita Hurst and our team pair extensive orthodontic experience with a warm, down-to-earth approach.

We listen closely, explain your options honestly and make sure you feel part of every decision.

From your first conversation to the day you see your new smile, we want you to feel comfortable, cared for and right at home.

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Get to Know Your Smile

with a Complimentary Exam

Your complimentary exam includes a smile evaluation and digital scan at our Seminole or St. Petersburg office.

We’ll walk you through our recommendations, explain treatment costs and review your payment options.

You’ll leave knowing what comes next, with no obligation to begin treatment.

Smiling man with straight teeth illustrating orthodontic treatment options.

Seminole Orthodontic Office

11290 Park Boulevard
FL 2
Seminole, FL 33772

St. Petersburg Orthodontic Office

6700 Crosswinds Drive N,
Suite 300B
St. Petersburg, FL 33710

Dr. Dan's Office in
St. Pete

7701 38th Ave North
St. Petersburg, FL 33710

Dr. Worman's Office in St. Pete

5353 1st Ave S.
St. Petersburg, FL 33707

Meet Your Orthodontists

Smiling woman showcasing beautiful smile and confident appearance, Insoft & Hurst Orthodontics.

More Flexibility for Your Smile

With no-interest financing options and payment plans without a hard credit check, getting started can feel a little easier.

We’ll work with you to find monthly payments that meet your needs and help you make the most of your orthodontic insurance benefits.

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Find Your Way to a New Smile

Braces and Invisalign for kids, teens and adults in Seminole and St. Petersburg.

Explore Damon braces and the more discreet Damon Clear option.

We’ll help you choose the right fit for your smile and treatment needs.

Explore discreet clear aligners you can remove for your daily routine.

We bring you Top 1% Sapphire Invisalign experience and care personalized to your smile.

See What Our Patients Are

Smiling About

Real experiences from patients and families in St. Pete, Seminole and beyond.

Start Your Smile Journey Today

Or

Start From Home

On Your Couch

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11290 Park Boulevard
FL 2
Seminole, FL 33772

6700 Crosswinds Drive N
Suite 300B
St. Petersburg, FL 33710

7701 38th Ave North
St. Petersburg, FL 33710

5353 1st Ave S.
St. Petersburg, FL 33707